Page 32 - Independent Schools Magazine
P. 32

Advertorial Feature
Keeping sixth form girls active: is a stylish  tness
 It’s a disappointing conclusion: women are much less likely to take part in sport than men. According to Sport England, two million fewer women play sport regularly than men aged 14 to 40, and yet 75% of them would like to be more active.
  kit the answer?
With girls dropping out of sports at twice the rate of boys before adulthood, it is increasingly apparent that something needs to be done to encourage girls back into sports and exercise. With self- consciousness and low self-esteem being two of several factors which can negatively in uence girls’ participation in sports, it is more important than ever to develop quality, comfortable sportswear, that girls feel good in.
In the past, women’s and girls’ activewear was often based
on men’s sports apparel, just
in smaller sizes; inevitably, the
 t could be un attering and uninspiring. Thankfully, things have changed; as the ‘athleisure’ trend has taken hold in recent years, we are seeing fashion in uence activewear to create technical, high performance products tailored to women. Now, this trend is making its way into school sportswear.
Squadkit has listened to what girls want to create the Fitness Kit: a range of fashionable, high performance products that not
only incorporate school uniform standards, but also are in keeping with the school brand. Better still, Fitness Kit garments are suitable for several different sports - saving our customers money in the long run.
Responding to the increasing number of schools which are introducing gym and  tness into the sports curriculum, the range includes an innovative,  attering T shirt made from breathable fabrics, and new running shorts featuring a dual fabric design. But perhaps the favourite garment from the range is the Fitness Legging. Taking inspiration from the movement of wearing yoga pants both in and out of the gym, the Squadkit design team has worked to create a multi-purpose garment ideal for any form of training.
Tailoring designed to  t adolescent girls, a deep
waistband, and high-performance fabrics form a  attering garment that makes girls look the part. The leggings are warm enough to wear outside as well as indoors, making
them truly versatile and multi- purpose. The highly technical product features a moisture wicking inside layer, and a smooth friction-minimising upper surface. The result is a product which
will keep girls warm, dry and comfortable so that they can perform at their best – without compromising on style.
Too often, functional garments look uninspiring in appearance, while design led garments may fall short of the physical and technical requirements. With the Fitness Legging exceeding standards on all fronts, we hope to inspire girls to get back outside and active again. As the
‘activewear as fashion’ trend shows no sign of declining in popularity, Squadkit’s design team looks forward to continuing to work in conjunction with Schoolblazer and international athletes, using its expertise in sourcing cutting edge fabrics which deliver high performance products: leading the way in school sports.
  32 Sport
01832 280011

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