Page 22 - Independent Schools Magazine
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Pro le In conversation with Ian Thorpe (continued)
Changing Faces...
Social media marketing awards
Changing Places...
The Maynard School, Devon, is celebrating a marketing victory by winning the prestigious Edurank ‘Social Media Performance of the Year 2017’ to beat competition from all other independent schools from across the UK and Ireland.
The all-girls’ school based in Exeter, scooped the ‘Best YouTube Performance’ in the Independent School category for its award- winning  lm #MadeForGirls.
“These awards recognise and celebrate the success of social media marketing within the education sector, and are based on our performance across Facebook, Instagram, Twitter and YouTube,” said Joanna Conway, the Marketing Manager at The Maynard.
“We are conscious that we live in a digital age and our marketing has evolved over the past few years to embrace this. We work
hard to promote the School as well as the many achievements of all our students using the likes of Facebook and Twitter as they are effective platforms through which to reach a maximum audience. It is wonderful to have the team’s efforts applauded by winning not just one, but two, cutting-edge awards!”
“Equally, the power of our campaign can be gauged by our admissions enquiries which have doubled over the past 12 months, which only goes to show the strength of social media!”
The Maynard’s Marketing Department is no stranger to success, having also fended off international competition to win The Drum Network’s ‘Ad of the Week’ last year for the #MadeForGirls advertising campaign.
The Governors of Strathallan School have announced the appointment of Mr Mark
Lauder as the new Headmaster of the School, succeeding
Bruce Thompson who has been Headmaster since 2000. Mr Lauder will take up position on 1 January 2018 and will become the tenth Headmaster since the School was founded in 1913.
Mark Lauder was educated
at Hermitage Academy in Helensburgh, he studied at the University of Aberdeen and then at St Edmund Hall, Oxford where he became Junior Dean of College. After captaining
his College and 1st VIII, Mark enjoyed two years as President of the University Lightweight rowing squad and raced against Cambridge twice, winning in
The Board of Governors of St Paul’s Girls’ School, London, has announced the appointment of Sarah Fletcher, currently Head of City of London School, to succeed Clarissa Farr as the next High Mistress.
Mrs Fletcher graduated from New College, Oxford with a First in History and started her teaching career at Wycombe Abbey. After teaching in Switzerland and then running the History Department at Haberdashers’ Aske’s School for Girls, she became Head of History at Lawrence Sheriff School, a large boys’ grammar school in Rugby. In 1996,
she joined the staff at Rugby School as a Housemistress,
1994. He subsequently went on to coach future Oxford crews
to success including winning in 1999 as Head Coach.
He began his teaching career
at Shiplake College in Henley- on-Thames where he was Head of the History Department
and coached U15 and U16
rugby and the 1st VIII. He then headed back to Oxford in 1999 to become Head of History
at St Edward’s School and a Housemaster while continuing to maintain his rugby refereeing, coaching U16s rugby and
U15s rowing and where he ran the naval section of the CCF.
In 2007, he was appointed Deputy Headmaster and Head
of Boarding at Felsted School in Essex where he maintained his coaching and teaching roles. In 2010, Mark headed north to take the helm at Ashville College, Yorkshire.
becoming Director of Studies and ultimately Deputy Head. Mrs Fletcher’s  rst Headship was at Kingston Grammar School, a co-educational independent day school. From there, in 2014 she became Head of City of London School, an independent boys’ day school with 940 pupils. It is from this post that she moves to St Paul’s Girls’ School.
Sarah Fletcher will be the 10th High Mistress since the school was founded in 1904 by the Mercers’ Company as trustees
of John Colet, the 16th Century Dean of St Paul’s Cathedral.
The school is the pre-eminent academic girls’ day school in the country.
Dragons grill pupils’ ideas
Unicorn School, Oxfordshire, pupils braved a Den of Dragons last month (February) as they presented their inventions to a panel of “investors”.
The “Dragon’s Den” style challenge was inspired by Beech Class’ current Literacy topic, the novel “Holes”
by Louis Sachar. The novel’s hero Stanley Yelnat is the son of an inventor. Pupils were inspired to invent and present their own ideas in a task designed to develop their imagination, use of persuasive
If you are prepared to pay for tutoring to get your child into
a school, are you prepared to continue with this support for 7 years to help them to cope when tQhey get there?
If a new head asked you for a few words of advice on his or
her  rst day in the job, what Awould you say?
Firstly, empower your senior team to work with you to establish
your  rst  ve quick wins. This will generate an appetite for
language, and articulation skills.
Head Teacher Andrew Day and his panel of Dragons were impressed by the pupil’s innovative ideas
and their professional PowerPoint presentations. Favourites included a Real-Life Fortune-Telling Ball;
a Time-Travelling Disco Igloo;
a Heads-up-Display Satellite Navigation System; and a Shrinking Car, designed to put an end to the pain of parking. The overall winner was a Pizza Rehydrator.
continuous improvement and some early successes. Secondly, never try to please all of the people all of the time; stick to what you believe in and you will generate lots of loyalty, whilst encouraging those that don’t share your beliefs to move on. Finally, stay level-headed; there will be good days and bad days. If, like Rudyard Kipling, you can be encouraged to treat those two imposters just the same, you won’t go far wrong. Always remember, helping young people to make the most of their talents is the best job in the world!
New head at your school?
Please let us have a brief biog and image for inclusion in a future issue. There is no charge.
We’ll add them to our complimentary-copy mailing list too.
22 Independent Schools Magazine

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